The Press Release Process.
Identifying the client’s needs and revealing the most newsworthy angles
Investigating target media to approach
Producing interesting content relevant to journalists
Copy writing for media – the agency team has excellent writing skills
Distribution of media information
Press Office functions including distribution of products
Setting up interviews with journalists
Media monitoring (regional, national and global media contacts)
Evaluating the media results achieved
Feature-length copy for publication meeting a specific brief
Production of literature
Client announcements to national and international media
PR and communications strategy
Video production (produced by external third party)
Influencer Liaison (we only work with those following industry guidelines)
Leaflet and booklet production
Electronic newsletter design and distribution via MailChimp
Who is your target audience?
What media outlets are relevant to your target audience.
What messages do you wish to convey?
The press release with a 'call to action' is written.
Impactful images and video links (where appropriate) are added.
Press releases distributed 1-2-1 to media outlets and later posted on platforms.
Evaluation of articles, incoming web traffic, sales and other KPIs.
Sharing of results via social media, plus customers, where appropriate.
When the cycle is complete, relax and start again.
Agency fees reflect client requirements and resources and typically start at £5k (plus VAT) per month (for a minimum of three months) for full service clients. We charge less for project work and not-for-profit organisations.
Overseas clients are not charged VAT, according to the UK regulations.
Communications Workshops that result in a client having clarity for their PR strategy cost £1,250 (plus VAT) for one day's session and a follow-up document.
The agency only works with the best. We create campaigns to a very high standard and don't charge mark-up on bought-in creative services. Clients find this refreshing and we like it because it is just one of the ways the agency cements good relationships.
Tina has considerable experience in Crisis Management and offers a highly confidential service. A day-long workshop can be arranged scoping the scale of the issue and providing insight and potential solutions for £2,500 (plus VAT). This may take place at the client's location or at the agency's office. Strategic media relations and media monitoring is also offered.
If you have any questions, please simply get in touch by phone on +44 (0)333 344 2341 or complete the form.
In addition, please feel free to follow the agency on Twitter.
We will be in touch shortly.