The Press Release Process.
Identifying your needs and revealing the most newsworthy angles
Investigating target media to approach
Producing interesting content relevant to journalists
Copy writing for media – we have excellent writing skills
Media targeting (regional, national and global media contacts - consumer and B2B)
Distribution of media information
Press Office functions including distribution of product samples
Setting up interviews with journalists
Feature-length copy for publication meeting a specific brief
Evaluating the media results achieved
Production of literature
Client announcements to national and international media
PR and communications strategy
Video production (produced by external third party)
Media training - coaching and preparing you for interviews
Brochure, booklet and flier production
Electronic newsletter design and distribution via MailChimp
Who is your target audience?
What media outlets are relevant to your target audience.
What messages do you wish to convey?
The press release with a 'call to action' is written.
Impactful images and video links (where appropriate) are added.
Press releases distributed 1-2-1 to media outlets and later posted on platforms.
Evaluation of articles, incoming web traffic, sales and other KPIs.
Sharing of results via social media, plus customers, where appropriate.
When the cycle is complete, relax and start again.
Agency fees reflect client requirements and resources and typically start at £5k (plus VAT) per month (for a minimum of three months) for clients requiring several services. We charge less for local businesses and for not-for-profit organisations.
Overseas clients are not charged VAT, according to the UK regulations.
Communications Workshops that result in you having clarity around your PR strategy cost £1,250 (plus VAT) for one day's session and a follow-up document.
The agency only works with the best. We create campaigns to a very high standard and don't charge mark-up on bought-in creative services. Clients find this refreshing and we like it because it is just one of the ways the agency cements good relationships.
The agency has considerable experience in crisis management and offers a highly confidential service. A day-long workshop can be arranged scoping the scale of the issue and providing insight and potential solutions for £2,500 (plus VAT). This may take place at the client's location or at the agency's office. Strategic media relations and media monitoring is also offered.
If you have any questions, please simply get in touch by phone on +44 (0)333 344 2341 or complete the form.
In addition, please feel free to follow us on Twitter.
We will be in touch shortly.