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HeyAmyJane YouTube star
Business owners will learn the art of vlogging and blogging with YouTube Star Amy Pocock. On Friday May 26, 2017 Amy will present at a workshop hosted by boutique PR consultancy Famous Publicity from Redhill. Business owners will be shown how to write a killer blog, gain media profile and learn to vlog and live stream.
Ahead of the event Tina Fotherby spoke to Amy Pocock about how she became a successful vlogger and how businesses can use the social media platform to their advantage.
What first got you thinking about starting a video blog in the first place?
Initially, I had started a blog to get involved with the online community. I began talking about makeup and beauty as it was something that really interested me. A few people who read my blog suggested to me that I film the reviews and tutorials I was writing about as a way of explaining myself and my techniques in better detail. I was doing a photography A Level at school at the time and was a real camera nerd. I loved the idea of trying videography out, so it was a natural progression of two different hobbies.
. How much time do you spend researching, filming, editing etc?
For my DIY videos, I spend many weeks researching and practising my ideas to see if they work in reality, before filming and editing them all. This can be a long process as I'm trying to fit three or four DIY builds in, each with a good hour of footage, into a nine-minute video.
My sit down, talkative, to the camera videos are a much speedier process. I'll plan or script one day then film and edit the next. The turnaround for these videos from idea conception to upload can be three days.
How do you make an earning through vlogging?
When you vlog for a living, you tend to make money through three different revenues streams. The first is through advertising revenue. When you partner with an MCN (Multi Channel Network) or Google themselves, these companies run adverts on your video. You earn a small amount of money off for every 1,000 views you get on your videos, where the viewers have watched or engaged with an advert (IE not skipped or used an ad blocker).
The second is through affiliate links. Not everyone uses these as they can be more effort than they pay out, but fashion vloggers tend to use these as clothing affiliate links generally perform the best.
The third is where the actual 'living' comes in. YouTubers can earn their main income through brand deals or sponsorships. These are the real bread and butter of YouTube. Brands or companies will pay YouTubers to work with them in a whole range of different ways, from a video on the YouTuber’s channel promoting a product, to a video on the brand’s channel filmed by, or including, the YouTuber. Sponsorships could also be simple product placement in a video or the YouTuber livestreaming at an event.There’s a whole range of ways YouTubers and brands can work together.
As a YouTuber, you are freelance, and like any freelance jobs, your earnings are based on as much as you spend working. If I upload three videos a week for a month, and get a brand sponsorship, I can earn an incredibly generous salary. However, if I upload one video a month and don't source a sponsorship I'm going to struggle to pay the bills.
What advice would you give to anybody who wanted their product or service featured on your vlog?
I would say choose a vlogger who fits your brand or company values and product well. If you are a finance company offering loans there's no point sponsoring someone like Zoella, whose primary audience is 13 year old girls.
I'd also recommend listening to what the vlogger thinks will work on their channel. I once worked with a company who wanted a sit down review of their product. They dictated what they wanted the title to be and the content. I told them the video wouldn't get views on my channel because the product wasn't well known enough for people to be searching for reviews of it on YouTube. I suggested I incorporate the review of the product into a video style I knew did well on my channel - an evening skincare pamper routine in this case. They refused and against my better judgement. I went ahead with their video and the views completely flopped because no one was interested! I uploaded a pamper skincare routine later that month and it performed well above average on my channel. I learnt the lesson that stubborn companies aren't worth working with because it often doesn't benefit either of us. It's better to work together and meet in the middle, creatively.
What advice would you give to anybody out there who is thinking of giving vlogging a try?
My advice would be:
1) Just go for it! YouTube is completely free and most of us own smart phones or laptops with webcams and cameras that are decent quality for a beginner so why not try it out? You have nothing to lose!
2) Think about your USP. There’s little point in trying to be the next Zoella by imitating her as everyone already watches her! Think about what you could bring to the platform that is unique to you or your brand. Often if you are vlogging yourself, that's your personality. There's only one you after all!
What skills are needed to become a good vlogger? Do you have to be very technically savvy in order to do it?
You don't have to be hugely tech savvy to be a vlogger. When I started out I edited on Windows Movie Maker (which is so easy to use), and even if you do want to start learning to use a fancier camera or editing software there are thousands of free online tutorials you can utilise so don't let that hold you back.
I think some good skills for a vlogger to have would be patience as it often takes more than one try to get a good 'take' on a video. Also, perseverance as it can take ages to build up a following on the platform and finally adding a creative twist to videos you're making can really help it go viral.