The agency specialises in supporting people and their activities - typically micro-businesses, professional services and good causes - who want to achieve a global reach and make the world a better place.
in order to raise the profile of her London-based firm Azrights, her book and the importance of intellectual property (IP) as a whole, lawyer Shireen Smith has put her faith in video.
She enlisted the help of London-based video production companyElement 26 to produce an animated film that explains how essential it is for small businesses to protect their IP.
Azrights specialises in helping owners of businesses in the digital economy to use legal frameworks to create intangible assets. When properly protected, these assets can often become more valuable than the products or services that the business sells.
Shireen Smith said, “Lots of people don’t understand the value of IP because they can’t see it or hold it. To address this, we asked Nathan Haines, Managing Director at Element 26, to produce a video to increase understanding of this vital area of the law. In the digital economy, IP is changing rapidly and small business owners need to prioritise it to avoid pitfalls.
“By educating businesspeople of the importance of IP law, the video Nathan produced encourages them to approach Azrights for advice or to read my recently launched book ‘Intellectual Property Revolution’.”
Such was the interest in ‘Intellectual Property Revolution’ that it was a bestseller in its category on Amazon before it had even been launched and continues to be so a week after the launch.
Written in plain English, it explains to business owners and brand ‘guardians’ how to successfully manage IP assets, protect brands and add value to businesses in the digital economy.
Shireen Smith adds, “The new currency in our digital economy is information, know-how, brands, systems and data. Whether people are building a brand identity, launching a new product or service worldwide, or even a start-up business, they’re also creating intellectual property.
“The value and safety of intellectual property has become more important than ever before. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.
“Once IP is on the business owners’ radar, it’s crucial for them to consult an IP lawyer in the early stages. So often, people in business commit to brand names, website URLs and costly designs before speaking to an IP specialist, only to find that their so-called assets lack value. The video that Azrights had produced will educate start-up owners before they reach this stage.”
Nathan Haines said, "We're thrilled that the video we produced has been such a success for Shireen and the team at Azrights. At Element 26, we believe every business has a special story which makes them unique. As a company we make it our mission to understand our clients’ objectives by collaborating early on in the process, which ensures that the messages to be conveyed are tailored to their specific target audience, not just any audience.
“When Shireen asked us to work with her on the production of her film, we were very excited because animation is more vibrant and colourful than the more traditional interview-led videos.
“By commissioning a film, Shireen is leading by example and has proven that she really believes in the importance of creating intellectual property. We are proud that this film will be one of the intangible assets that contributes to Azrights’ ongoing success.”
The video, which explains more about how the digital economy is changing IP, can be found on YouTube here.
Shireen qualified as a solicitor in 1985 and began to focus on IP, IT, trade marks and copyright as an in-house lawyer at Reuters in the late 80s. She has extensive practical experience of intellectual property and technology law and solid academic credentials, including a Masters in Intellectual Property law from QMW, London University. Shireen is consistently praised for the depth of her expertise and pragmatic, accessible advice.
Having developed a good grasp of the IP issues relevant to blue chip companies, she then applied that knowledge to working with start-ups and SMEs once she founded Azrights in 2005. Her company’s website is here: http://azrights.com/.
Shireen has written many articles and is also author of the bestselling book, Legally Branded, which was published in 2012. It has a text book feel about it and has been given several 5 star reviews on Amazon. It offers accessible information on IP and internet law to business owners. Shireen frequently speaks at events for entrepreneurs, branding professionals and lawyers on intellectual property, internet law, trade marks, domain names, and other brand matters.
About Nathan Haines:
Having worked in both video production and content marketing, Nathan is passionate about using video to help increase clients' visibility and meeting marketing goals.
Over the last couple of years Nathan has developed video-focused marketing solutions for businesses looking to succeed online and enjoys creating engaging stories which bring customer journeys to life. Should you have any questions about how you can be using video, give Nathan a call on 0207 628 7857 or email firstname.lastname@example.org
About Element 26:
Element 26 Ltd is a new kind of video production company - we believe every business has a special story which makes them unique. We make it our mission to get to understand our clients, that way we can ensure their message is tailored to their audience, not just any audience.