The Press Release Process.
Identifying the client’s needs and revealing the most newsworthy angles of their activity
Investigating target media to approach
Producing interesting content relevant to journalists
Copy writing for media – the agency team has excellent writing skills
Distribution of media information
Social media management
Setting up interviews with journalists
Evaluating the media results achieved
Social media strategy and implementation
Production of literature
PR and communications strategy
Explainer Video production (produced by external third party)
YouTuber Influencer Programme (potentially involving an external third party)
Social media and Telegram community engagement
Populating ICO listings websites
Who is your target audience?
What media outlets are relevant to your target audience.
What messages do you wish to convey?
The press release with a 'call to action' is written.
Impactful images and video links (where appropriate) are added.
Press releases distributed 1-2-1 to media outlets and later posted on platforms.
Evaluation of articles, incoming web traffic, sales and other KPIs.
Sharing of results via social media, plus customers, where appropriate.
When the cycle is complete, relax and start again.
Agency fees reflect client requirements and resources and start at £1,700 (plus VAT) per month (for a minimum of three months) for small business owners, and go up to £10,000 (plus VAT) per month for corporate clients wanting a full service agency. Overseas clients are not charged VAT, according to the UK regulations.
Communications Workshops that result in a client having clarity for their PR strategy cost £1,250 (plus VAT) for one day's session and a follow-up document.
The agency only works with the best. We create campaigns to a very high standard and don't charge any mark-up on bought-in creative services. Clients find this refreshing and we like it because it is just one of the ways the agency cements good relationships.
Tina has considerable experience in Crisis Management and offers a highly confidential service. A day-long workshop can be arranged scoping the scale of the issue and providing insight and potential solutions for £2,500 (plus VAT). This can take place at the client's location or at the agency's office. Strategic media relations and media monitoring is also offered.
If you have any questions, please simply get in touch by phone on +44 (0)333 344 2341 or complete the form.
In addition, please feel free to follow the agency on Twitter where we post the best PR tips and advice.
We will be in touch shortly.