+44 (0)333 344 2341

HeyAmyJane YouTube star
HeyAmyJane YouTube star
Business owners will learn the art of vlogging and blogging with YouTube Star Amy Pocock. On Friday May 26, 2017 Amy will present at a workshop hosted by boutique PR consultancy Famous Publicity from Redhill. Business owners will be shown how to write a killer blog, gain media profile and learn to vlog and live stream.

Ahead of the event Tina Fotherby spoke to Amy Pocock about how she became a successful vlogger and how businesses can use the social media platform to their advantage.

What first got you thinking about starting a video blog in the first place?

Initially, I had started a blog to get involved with the online community. I began talking about makeup and beauty as it was something that really interested me. A few people who read my blog suggested to me that I film the reviews and tutorials I was writing about as a way of explaining myself and my techniques in better detail. I was doing a photography A Level at school at the time and was a real camera nerd. I loved the idea of trying videography out, so it was a natural progression of two different hobbies.

How much time do you spend researching, filming, editing etc?

For my DIY videos, I spend many weeks researching and practising my ideas to see if they work in reality, before filming and editing them all. This can be a long process as I'm trying to fit three or four DIY builds in, each with a good hour of footage, into a nine-minute video.

My sit down, talkative, to the camera videos are a much speedier process. I'll plan or script one day then film and edit the next. The turnaround for these videos from idea conception to upload can be three days.

How do you make an earning through vlogging?

When you vlog for a living, you tend to make money through three different revenues streams. The first is through advertising revenue. When you partner with an MCN (Multi Channel Network) or Google themselves, these companies run adverts on your video. You earn a small amount of money off for every 1,000 views you get on your videos, where the viewers have watched or engaged with an advert (IE not skipped or used an ad blocker).
The second is through affiliate links. Not everyone uses these as they can be more effort than they pay out, but fashion vloggers tend to use these as clothing affiliate links generally perform the best.

The third is where the actual 'living' comes in. YouTubers can earn their main income through brand deals or sponsorships. These are the real bread and butter of YouTube. Brands or companies will pay YouTubers to work with them in a whole range of different ways, from a video on the YouTuber’s channel promoting a product, to a video on the brand’s channel filmed by, or including, the YouTuber. Sponsorships could also be simple product placement in a video or the YouTuber livestreaming at an event.There’s a whole range of ways YouTubers and brands can work together.

As a YouTuber, you are freelance, and like any freelance jobs, your earnings are based on as much as you spend working. If I upload three videos a week for a month, and get a brand sponsorship, I can earn an incredibly generous salary. However, if I upload one video a month and don't source a sponsorship I'm going to struggle to pay the bills.

What advice would you give to anybody who wanted their product or service featured on your vlog?

I would say choose a vlogger who fits your brand or company values and product well. If you are a finance company offering loans there's no point sponsoring someone like Zoella, whose primary audience is 13 year old girls.

I'd also recommend listening to what the vlogger thinks will work on their channel. I once worked with a company who wanted a sit down review of their product. They dictated what they wanted the title to be and the content. I told them the video wouldn't get views on my channel because the product wasn't well known enough for people to be searching for reviews of it on YouTube. I suggested I incorporate the review of the product into a video style I knew did well on my channel - an evening skincare pamper routine in this case. They refused and against my better judgement. I went ahead with their video and the views completely flopped because no one was interested! I uploaded a pamper skincare routine later that month and it performed well above average on my channel. I learnt the lesson that stubborn companies aren't worth working with because it often doesn't benefit either of us. It's better to work together and meet in the middle, creatively.

What advice would you give to anybody out there who is thinking of giving vlogging a try?

My advice would be:

1) Just go for it! YouTube is completely free and most of us own smart phones or laptops with webcams and cameras that are decent quality for a beginner so why not try it out? You have nothing to lose!

2) Think about your USP. There’s little point in trying to be the next Zoella by imitating her as everyone already watches her! Think about what you could bring to the platform that is unique to you or your brand. Often if you are vlogging yourself, that's your personality. There's only one you after all!

What skills are needed to become a good vlogger? Do you have to be very technically savvy in order to do it?

You don't have to be hugely tech savvy to be a vlogger. When I started out I edited on Windows Movie Maker (which is so easy to use), and even if you do want to start learning to use a fancier camera or editing software there are thousands of free online tutorials you can utilise so don't let that hold you back.

I think some good skills for a vlogger to have would be patience as it often takes more than one try to get a good 'take' on a video. Also, perseverance as it can take ages to build up a following on the platform and finally adding a creative twist to videos you're making can really help it go viral.

Tickets are priced at £97 + VAT, If you would like to book your place at the blogging and vlogging workshop on Friday May 26, 2017 at Three Central, Redhill, please contact Adam Betteridge at Adam@famouspublicity.com or on 0333 344 2341.
YouTube: https://www.youtube.com/user/TheCameraLiesBeauty
Website: http://www.heyamyjane.com/
Twitter: https://twitter.com/heyamyjane
Famous Publicity Website: http://www.famouspublicity.com/
Famous Publicity YouTube: https://www.youtube.com/watch?v=thGLd4izvAQ
Tine Fotherby Twitter: https://twitter.com/TinaFotherby
Internationally renowned artist, Christian Furr has turned his focus away from traditional portraits, and towards the strange beauty of the humble cheese.

The new collection, entitled ‘The Humble Cheese’ opened on Friday 29 April 2016, at the Knight Webb Gallery, 54 Atlantic Rd, Brixton, SW9 8PZ and will be on display until Friday June 24 2016.

Painting by Christian Furr Christian Furr, who was notably the youngest artist to be commissioned to paint an official portrait of Queen Elizabeth II, was inspired to begin this collection after painting a half bottle of gone off milk that was on a window ledge, in front of a beautiful decaying period 40’s wallpaper in his Acme studio in 1992.
The artist has since painted hundreds of ‘grandmaster’ cheeses of Great Britain and France including a Neufchatel which has been bought, prior to the show’s opening, by title designer of the James Bond films, Daniel Kleinman.

Christian has also enjoyed combining the slow artisan food with fast and famous processed cheeses like the well-loved Primula, Dairylea and Babybel, the latter of which has already been bought by fellow artist and wife of comedian Harry Hill, Magda Archer.

The cheese has become the artist’s metaphor for simplicity, tradition and artisan dedication and Christian’s talent captures the uniqueness of each cheese in every skilful brush stroke.

Partnering the launch of the collection is Le Grand Noir, the winery of critically acclaimed wine correspondent, Robert Joseph and London-based cheese shop, La Fromagerie, where Christian’s double portrait hangs on display in their Marylebone outlet.
Speaking about the new Humble Cheese collection Christian said, “As an artist I have a passion for food and wine, as well as art. A good cheese is a pleasure to look at as well as to eat.

“The only difficulty I face in capturing a cheese is that if it’s a soft one, it begins to melt. This forces me to work quickly to capture the moment.”

Christian doesn’t believe cheese is an unusual subject matter to capture, explaining “I am inspired by lots of things in life as an artist and I believe that there should be no boundaries to what you turn your attention to.

“When I paint cheeses I find out about them too. I am interested in their strange beauty. They have so many hues and colour notes, from rose to burnt orange, I want to capture them all.

“I hope that The Humble Cheese collection will show people the strange beauty of cheese, and how each one has its own individual skin, veins, aroma and character.”

The Humble Cheese collection by Christian Furr will be on display until Friday Juen 24 2016 at Knight Webb Gallery, 54 Atlantic Road, Brixton, SW9 8PZ.

Christian Furr Website http://christianfurr.com/site/
Christian Furr Twitter http://twitter.com/pientello
Knight Webb Gallery http://www.knightwebbgallery.com/

For more information or for any high resolution images of Christian’s paintings please contact:

Tina Fotherby at tina@famouspublicity.com or on 0333 344 2341.

About Christian Furr

Christian Furr won recognition of his enormous talent early in his career. At just 28 he was the youngest artist commissioned to paint an official portrait of Queen Elizabeth II, personally selected from among dozens of other painters. As is typical of Christian’s style, he approached the project with a unique point of view, showing both the regal and human qualities of Her Majesty.

During his early career, Furr followed the strong tradition of representation in British modern and contemporary art throughout his oeuvre. Today Christian focuses on keeping oil paint a fresh contemporary medium, and is continually interested in experimentation and exploration of new concepts. Christian examines everyday objects and human emotional connections with equal interest.

Selected collections include HRH Duke of Edinburgh, Blenheim Palace, The Ritz London, Leicester University, The Royal College of Psychiatrists, Britvic and The Institution of Civil Engineers.
Tracy Edwards MBE, the yachtswoman who made history skippering the first all-female crew around the world on yacht Maiden, is fundraising to bring the beloved boat home to the UK, whilst simultaneously raising awareness for
young girls' rights to education.

As Maiden crossed the start line of the Whitbread Round the World Race (now the Volvo Ocean Race in 1989, Tracy and her crew sailed into the history books. Maiden went on to win two legs and come second overall in her class – still the best result for a British boat since 1977. Tracy was also the first woman to receive the Yachtsman of
the Year Award in the same year.

26 years on from Maiden crossing the finish line of the race, Tracy Edwards
is seeking funding to rescue the yacht that Tracy calls the 13th crew member, which was found abandoned on an island in the Indian Ocean. Maiden is an iconic piece of British Maritime History, and once restored she will become an Ambassador for Girls’ Rights in the UK and developing countries, working alongside UN Women, I Am Girl and The Girls Network.

The rescue and restoration project, Maiden Rescue is already under way. Maiden’s 30th Anniversary Celebrations will be taking place in London, this September 2016. In 2017, Maiden will go on to complete a tour of the UK alongside The Girls Network organisation and in 2018 will complete a world tour, working with I Am Girl and UN Women.

The Maiden Rescue project is dedicated to bringing attention to issues faced by young girls who have little or no access to education or who live in circumstances where they are not respected or allowed to develop decent life skills.

Speaking about her charity work, Tracy Edwards said “The Maiden Rescue project is very close to my heart and the journey so far has been incredible. I can’t wait for Maiden to arrive home in the UK and begin working with The Girls Network and similar organisations to bring awareness to the issues faced globally by young women.”

Tracy has also just released her book, Maiden, in Kindle format on Amazon.

The sensational story details how Tracy, then a 23 year old sea cook, with no boat, no crew and no sponsorship raised over £1 million, rebuilt a yacht and recruited 11 crew members who went on to endure a nine month, 32,000 mile voyage around the world.

In addition to her many sailing adventures, charity work and writing, Tracy is also a motivational speaker. Tracy has spoken at a number of corporate events and schools on the topics of leadership and teamwork, online reputation and bouncing back from rock bottom.

Tracy Edwards MBE Timeline

1962 Born 2 September in Pangbourne, Berkshire.
1979 Begins working on charter yachts in Greece, aged 17, and learns to sail.
1985/6 Takes part in her first Whitbread Round the World Race as a cook aboard Atlantic Privateer.
1989 Maiden begins the Whitbread Round the World Race, making history with the first all-female crew.
1990 Maiden and crew finish second in their class of the Whitbread Round the World Race, having won two of the six legs.
1990 First woman to receive Yachtsman of the Year award.
1990 Appointed MBE.
1998 In an attempt to be the first all-female crew to sail around the world non-stop, Tracy put together a crew to race a Multihull. The crew broke five world records but were unable to finish the race when their catamaran was dismasted.
2008 Graduates from the University of Roehampton with a 2:1 in Psychology.
2013 Founded Safer World Training Ltd., spending two years researching online reputation, sexting and cyber bullying and the impact upon young people in order to develop a Safety App
2014 Creates the Maiden Rescue charity in order to rescue Maiden and return her to the UK.
2016 Maiden arrives back in the UK
2016 September marks Maiden’s 30th Anniversary celebrations
2017 UK tour with The Girl’s Network
2018 World Tour with I Am Girl and UN Women


Tracy Edwards Website: http://www.tracyedwards.com/index.php?page=Home
Tracy Edwards Twitter: https://twitter.com/tracyedwardsmbe
Maiden Rescue Charity: http://www.maidenrescue.org/index.php?page=Home
Maiden Kindle edition: http://amzn.to/1orXgfh
Maiden on Youtube: https://www.youtube.com/watch?v=tKCebH-CXZs

About Tracy Edwards

Tracy Edwards was born in Pangbourne, Berkshire in 1962. At the age of 15 she was expelled from school with no qualifications and she left to travel the world. Having learnt to sail whilst working on charter yachts in Greece, she embarked in her first Whitbread Round the World Race as a cook, aged 23.

Upon completion she decided to enter the first all-female crew in the 1989/90 Whitbread and ‘Maiden’ crossed the start line on 2nd September 1989. Maiden went on to win two of the legs and came second in the class overall, the best result for a British boat since 1977 and the best result for an all-female crew ever.

Tracy’s work outside of sailing has included working for the United Nations and for Child Exploitation and Online Protection (CEOP).

Tracy has a degree in Psychology from Roehampton University.

Tracy created the Maiden Rescue charity in 2014 in order to rescue Maiden and bring her home to the UK.
Windsurfing champion Bryony Shaw has recently signed with one of Europe’s most successful modelling agencies, London-based MOT Models.

Bryony had a hugely successful year in 2015, winning gold at the European championships, silver at the World championships and being named as part of Team GB for the 2016 Rio de Janeiro Olympic Games .

Bryony Shaw, who was born in Wandsworth, London and now lives in Weymouth, Dorset also won a bronze medal in the 2008 Beijing games which was the first windsurfing medal for the British Women’s windsurfing Olympic team.

Although Bryony finished within the top ten at London 2012, leaving medal-less has driven her even more towards winning the gold medal at the Olympic Games this summer.

Alongside Bryony’s training for Rio 2016, she is an ambassador for the charity Watersports 4 Cancer Research and the Andrew Simpson Sailing Foundation that aims to transform the lives of young people through sailing.

Looking forward to the Olympic year, Bryony spoke of her delight of signing with MOT Models, “Working with MOT models is a fantastic opportunity for me to get involved in some high profile sporting and commercial campaigns, especially in the run up to the Olympic Games this summer. Although my training schedule will be hectic I’m really looking forward to this new experience!”

Alison Griffin, a Director of MOT Models, said, “We’re delighted to have Olympic windsurfer, Bryony Shaw on board at MOT Models, in our Sports Personalities division. Bryony is looking in great shape for Rio 2016 and will undoubtedly be in high demand in both the lead up to and following the Games.”

The agency, which was founded in 1985, prides itself on its strong, positive, nurturing relationships with both models and advertising clients. They typically serve the commercial market, namely high profile campaigns for brands including Axe (Lynx), Body Shop, Esprit, Galaxy, Samsung, Seksy and Vertu.

Bryony Shaw Timeline

1983 Born 28 April in Wandsworth, London
1999 Age 16 wins first National Windsurfing title
2001 Spends two years on the world tour as a full time professional athlete
2002 11th at Senior World Championship
2005 After her first year studying Architecture at Cardiff University, she returns to being a full time professional athlete
2006 Wins Silver at the European Championship in Cesme, Turkey
2007 Wins Gold at the Olympic Test Event in Qingdao, China and is selected for the Team GB squad for the Beijing Olympic Games in 2008.
2008 Wins Olympic Bronze in Beijing Olympic Games
2011 Wins Bronze at the London Olympics Test Event in Weymouth
2012 Suffers illness four months prior to the “Home Games” which disrupts training, but still finishes 7th
2013 Wins Silver at the World Championship in Buzios, Brazil
2014 Gold at Sailing World Cup Grand Final in Abu Dhabi
2015 Gold at the European Championship in Mondello, Sicily
2015 Her place on Team GB for the Rio de Janeiro Olympic Games in 2016 is announced
2015 Wins Silver at the World Championship in Muscat, Oman
2015 Successfully defends her title as Sailing World Cup Grand Final Champion, Abu Dhabi
2016 Signs with MOT Models


Bryony Shaw website: http://bryonyshaw.co.uk/
Bryony Shaw Twitter: https://twitter.com/BRYONYSHAW
MOT Models website: http://www.motmodel.com/
Bryony Shaw on MOT Models website: http://bit.ly/1P3bTjh
MOT Models Twitter: http://bit.ly/1RQVOQa

The digital revolution is redefining businesses. Companies that were once confined to marketing to a local audience now have the potential to operate international business from little more than a mobile set up.

However, the simplicity involved in starting up online can be a trap for the unwary says Shireen Smith, Intellectual Property (IP) law expert of London based Law firm, Azrights.

One area that Shireen believes needs more legal attention is business concepts that require setting up a social media platform.

Social media platforms are experiencing exponential growth, with 72% of UK internet users now having a social media profile in 2015 according to Ofcom research. And success can turn a penniless business into one valued at almost £300 million in a year, like that of US-based app YikYak.

“Firms may want to interface with other sites in order to access media. This involves knowing about your legal position when using an Application Programming Interface, or API for short. Put simply, an API is a language a programmer can use to talk to a system.”

“The law in this area is constantly evolving and with the web design and development industry being unregulated, it is crucial to seek legal advice.”

Oracle and Google have had an ongoing legal dispute concerning APIs since 2012, which Shireen discusses in her new book, Intellectual Property Revolution published by Rethink Press.

“Google made use of Oracle’s API and the question concerned whether the API was protected by copyright. If so, then Google was not free to make use of it without Oracle’s permission.”

“The courts ruled that APIs are in fact protected by copyright in the US. According to the US-based digital rights group,Electronic Frontier Foundation, this gives tech firms ‘unprecedented and dangerous power’ over developers by making it substantially more difficult for upstarts to create new software.”

Shireen Smith continues “Although it would be interesting to have a ruling from the EU on the same facts, given that most APIs that you might want to use are US-based, the US ruling is one that you would need to heed if you wanted to use an API.”

“The upshot is that you may need permission from the owner of a platform if you want to create another system which is compatible with it, for example Facebook. The legal protection of computer software is a complex and fast-paced area of law.”

With regards to other social media platforms, ‘tropicalisation’ is an occurrence that has been significant in China and Brazil. The term refers to the practice of investing in start-ups which take an established business model and adapt it to an emerging market – a feat that is easily achievable in today’s digital economy.

“Examples include Peixe Urbano, a Brazilian clone of ‘daily-deal’ site Groupon, Weibo the Chinese Twitter-like microblogging platform, RenRen the Chinese version of Facebook, Baidu the Chinese take on Google and Alibaba a Chinese copy of eBay.”

“From an IP perspective there are few legal barriers to this tactic. The law does not protect bare business models. Elements of a business model might be protected. A patent can sometimes protect the technology, copyright can protect the expression of a concept, designs can protect the aesthetic aspects and trademarks protect business and product names.”

Shireen sums up by saying “Securing a range of intellectual property rights in different elements can combine to provide the most powerful protection as each IP right protects you in subtly different ways and situations.

‘Intellectual Property Revolution’ by Shireen Smith is available from Amazon and is priced at £12.99. The book contains expert advice for businesses on how to successfully manage IP assets, protect brands and add value to businesses in the digital economy. It is written in plain English and is intended for use by business owners and ‘brand guardians’.


Azrights website: http://azrights.com/
Azrights Press Releases: http://azrights.com/media/press-releases/
Azrights on Twitter: https://twitter.com/Azrights


About Shireen Smith:

Shireen qualified as a solicitor in 1985 and began to focus on IP, IT, trade marks and copyright as an in-house lawyer at Reuters in the late 80s.

She has extensive practical experience of intellectual property and technology law and solid academic credentials, including a Masters in Intellectual Property law from QMW, London University. Shireen is consistently praised for the depth of her expertise and pragmatic, accessible advice.

Having developed a good grasp of the IP issues relevant to blue chip companies, she then applied that knowledge to working with start-ups and SMEs once she founded Azrights in 2005. Her company’s website is here: http://azrights.com
Tina Fotherby, founder of Famous Publicity, explains why 'MicroBizMatters'

Micro businesses matter a great deal to society. In addition to the huge contribution to the overall economy, they are one of the areas of business that strive to deliver excellent customer service.

​Why? Because if you are a Micro Business owner, you live or die by your customer service.

Whether you run a coffee shop, restaurant, hotel or have a B2B enterprise, you will know that it is difficult to compete with chains or larger firms who may benefit from economies of scale and perhaps a well-established brand name.

You might well have started the business from scratch and are actively involved day to day. If you are the founder, you might find yourself with the role of Financial Director, Marketing Director, Head of Sales and tea maker, all in the same day.

This is not altogether a bad thing. It means that you understand your customer’s journey and will go out of your way to assist and help others wanting your products and services.

As your business grows you can take on new staff, who will learn very quickly and have a great deal more responsibility than they would in a larger corporate entity. They might well have far better working conditions and a shorter working week with less stress than their counterparts in big business.

Tony Robinson OBE and Tina Boden must be congratulated for giving recognition to micro businesses because small is beautiful in its own right. Micro Businesses can help make the world a better place by supporting new talent, being collaborative with suppliers and taking the simple action of paying promptly.

They’ve recognised that a true micro business supports other similar businesses, growing the economy and the social wellbeing of their fellow citizens.

For further information, see microbizmattersday.rocks
Olympic bantamweight champion Luke Campbell MBE and wife Lynsey have signed up for family modelling shoots with one of Europe’s most successful model agencies, London-based MOT Models.

Hull born and bred Luke Campbell, although best known for his victory in the 2012 London Olympic Games, has carved a successful career in both amateur and, since 2013, professional boxing.

He achieved his first Amateur Boxing Association title in 2007 and in 2008 he became the first English boxer to win European Gold since 1961. He was the first British Olympic bantamweight champion for over a hundred years.

Since turning professional, he has won all 12 of his fights, ending ten with knockouts.

Luke and Lynsey Campbell were married in Florida in August. They live in Hessle, near Hull, and are now available for photoshoots with their two sons, Leo, aged five, and Lincoln, who will be three on the first of December.

Lynsey Campbell (née Kraanen) was first spotted as a model at the age of 17, and has been working in the industry ever since.

Luke Campbell said, “Lynsey and I have experience in modelling, and now that Leo and Lincoln are a little older we thought it would be a great time to get into modelling as a family.

“MOT Models was the obvious choice because of the nurturing atmosphere and the incredible level of experience within the team. We’re really looking forward to getting started!”

Alison Griffin, a Director of MOT Models, said, “It’s great to have Luke Campbell’s family on board. This genuinely athletic and fitness-focused family will be in massive demand for campaigns leading up to the 2016 Olympic Games in Rio de Janeiro.

“Luke’s win in London made him an Olympic icon, and we’re sure he and his family will be a popular choice for family brands over the next year.”

The agency, which was founded in 1985, prides itself on its strong, positive, nurturing relationships with both models and advertising clients. They typically serve the commercial market, namely high profile campaigns for brands including Axe (Lynx), Body Shop, Esprit, Galaxy, Samsung, Seksy and Vertu.

Luke’s next big fight will take place on Saturday December 12 2015 at the O2, London, and his opponent will be announced very soon. He is already being asked about the 2016 Rio Olympics, where he would like to work as a commentator.

Luke Campbell Timeline

1987 Born on September 27
1999 Starts boxing aged 12, encouraged by father Bernard, at St Paul’s Amateur boxing club
2007 Wins first Amateur Boxing Association (ABA) title
2008 Wins European ABA title (First Brit to do so since 1961)
2010 Becomes a father for the first time and wins Four Nations Challenge, Sheffield
2011 Wins Silver Medal at World Championships
2012 Wins Gold Medal in the Olympic Games, bantamweight division (First British bantamweight Gold in over 100 years.)
2013 Awarded MBE in New Year’s honours list. Turns professional in April.
2014 The Luke Campbell Foundation set up
2015 Marries sweetheart Lynsey Kraanen
2015 Undefeated in 12 professional fights (10 knockouts)
Opens Elite Boxing Academy at Hull College


Luke Campbell website: http://www.lukecampbellofficial.co.uk/
Luke Campbell on Twitter: https://twitter.com/luke11campbell
MOT Models website: http://www.motmodel.com
Luke Campbell on the MOT Models website: http://www.motmodel.com/DetailX.aspx?model_id=7499&curpage=0&cat=sports_personality&gender=X&type=null
Lynsey Campbell on MOT Models: http://www.motmodel.com/Detail.aspx?model_id=7498&search=lynsey
The Campbell family on MOT Models: http://www.motmodel.com/Detail.aspx?model_id=7594&search=campbell
MOT Models on Twitter: https://twitter.com/MOTmodels

For further information, please contact Tina Fotherby on +44 (0)7703 409 622 or email tina@famouspublicity.com or contact George Murdoch on +44 (0)7834 643 977 or email George@famouspublicity.com at Famous Publicity.
Tenerife, an island in the Atlantic – almost 200 miles from the coast of Africa – has recently been the setting for Series Nine of Doctor Who, produced by the BBC and starring Peter Capaldi, Michelle Gomez and Jenna Coleman. The iconic science-fiction programme used the volcanic landscape of Mount Teide to replicate an alien world.

It is not only television companies that have been drawn to Tenerife – the island’s filmography also includes a number of blockbuster films, including Fast & Furious 6 – the 50th highest-grossing film of all time, and the Clash of the Titans and Wrath of the Titans films, which were huge box-office successes.

Currently being filmed is the fifth instalment in the Bourne series, starring Matt Damon. In the film, the Tenerifan capital Santa Cruz de Tenerife stands in for Athens. But what draws these world-renowned productions to such a small island, only slightly larger than Greater London?

In an area of just over 2,000km2 Tenerife has a huge range of potential film settings. Holidaymakers might be aware of the black sand beaches and breathtaking cliffs, but may not have ventured far enough to see deserts, subtropical forests and volcanic areas, and the island’s two UNESCO World Heritage sites: the Teide National Park – containing the world’s third-largest volcano – and San Cristóbal de La Laguna, a colonial city founded at the end of the fifteenth century.

Alberto Bernabé Teja, Councillor of Tourism and International Development, held a working lunch at the Royal Automobile Club, 89 Pall Mall, London SW1Y 5HS on Wednesday 4 November to meet with London-based film, television and commercial production companies and media to discuss Tenerife’s huge potential as a filming location, and the incredibly generous tax incentives on offer.

Sharon Backhouse, Director of London-based company GeoTenerife and event organiser, said, “Tenerife’s natural beauty makes it perfect for film, but what’s even more incredible is how many different settings can be found there. The volcanic peak of Teide looks like the surface of another planet, and to think that within a short drive a production company could be in a unique laurel forest, a desert or beneath breathtaking cliffs is incredible.

“Add to this a charming and well-preserved fifteenth-century city and a wealth of modern architecture, plus one of the most consistently sunny climates in the world.

“Tenerife’s importance to the global film, television and commercial production industries has been cemented in recent years as companies realise the benefits of working on the island. That is why now is an opportune time to meet with industry leaders in London and discuss the ways in which they can take advantage of this unique location with the help of the assistance of the Tenerife Film Commission, which has been valuable to a huge number of productions.”

The Tenerife Film Commission supports all foreign film production projects on the island, giving advice about locations, introducing appropriate local companies to support and much more.

Tenerife’s versatility in terms of filming locations is just one factor that attracts production companies to the island, however:

1. Excellent transport links

Although its landscape and weather are unlike those found in Europe, Tenerife’s relative proximity makes it an attractive film destination. Only a two-and-a-half hour flight from Madrid and four hours from other major European cities and with the same time zone as the UK, Ireland and Portugal, it is very close to Europe.

2. Experienced professionals

Tenerife has a healthy local film industry. Whether actors, extras, producers or equipment is needed, the Tenerife Film Commission helps to connect foreign production companies with the best local talent.

3. A film-friendly island

Having welcomed many film, television and commercial production companies to the island, Tenerife’s government and residents have earned a reputation for being film-friendly. For example, a section of newly-built motorway was made available to the makers of Fast & Furious 6.

4. Consistently good weather

Tenerife’s latitude and its position in the Atlantic mean that it enjoys 3,000 hours of sunshine a year (an average of eight hours and fifteen minutes a day) and average temperatures of 23°C. This makes it ideal for outdoor filming.

5. Unbeatable tax incentives

Tenerife is in the Special Canary Zone, which means that businesses pay 4% corporation tax, compared to a European average of 25%. On top of this, foreign producers can qualify for a 35% tax rebate if they invest at least €1 million in the Canary Islands and hire a local production company.

6. Brilliant accommodation and service infrastructure

Tenerife’s hotels are regarded some of the best in Europe, and it has 75,000 beds at three, four and five-star establishments.

Tenerife Film Commission

The Tenerife Film Commission was founded with the aim of encouraging film production on the Island by Spanish mainland and foreign production companies. Some of the ways that the Tenerife Film Commission can help film production companies are:

• Giving advice about locations
• Easing the process of obtaining film permits
• Providing information about accommodation and service companies
• Acting as a link between foreign and Tenerife Film Commission-member local production companies
• Introducing production companies to its network of member businesses which can offer the services needed while shooting on location
• Collaborating with other institutions to boost local industry

The Tenerife Film Commission is also a founding member of the Board of Directors of Spain Film Commission and a founding member of the European Film Commission Network (EUFCN).
Inventor and horologist Dr John C Taylor OBE, from the Isle of Man, has been awarded the prestigious Harrison Medal by the Worshipful Company of Clockmakers at the annual Livery Dinner at Drapers’ Hall, London (November 10 2015).

Founded in 1631, the Worshipful Company of Clockmakers is the oldest horological institution in the world, and its prestigious Harrison Medal has only been awarded to six other people. It commemorates outstanding achievements in propagating knowledge of the history of clockmaking and its appreciation, and is named after John Harrison, the renowned inventor of the marine chronometer.

Previous recipients include the renowned astronomer and physicist Sir Arnold Wolfendale FRS, horologist Jonathan Betts MBE and horologist David Thompson.

Speaking after the medal presentation, Dr Taylor said, “It is an honour to have my work recognised by the Company, and to share the receipt of the Harrison Medal with such well-respected names from the field of horology.

“I must thank the Company’s Awards Panel for their consideration of my achievements.”

Philip Whyte, The Master of the Company, said, “Dr Taylor was awarded the Harrison Medal because of his involvement in horology as a whole, but especially for his support of the celebrations surrounding the Harrison Memorial in Westminster Abbey and exhibitions at the Royal Society and Goldsmiths’ Hall.

“It was a pleasure to recognise such a deserving recipient, whose efforts and contribution to the scholarship and understanding of clock and watchmaking in recent years cannot be understated.”

Regarded as one of the world’s leading experts in the work of John Harrison, Dr Taylor has lectured around the world and alongside fellow Harrison Medal recipient Dava Sobel, who wrote the book Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time about John Harrison. John Harrison was an early horological pioneer, and his ‘marine chronometer’ was the first clock accurate enough to be used for navigational purposes.

Dr Taylor has one of the world’s most comprehensive collections of early English clocks, including one of only three surviving John Harrison longcase clocks still working. Four of his items are currently being exhibited as part of the National Maritime Museum’s Ships, Clocks & Stars Exhibition, which has been transferred to Mystic Seaport (http://www.mysticseaport.org), the USA’s leading maritime museum.

Dr Taylor’s interest in clocks extends beyond appreciation and study - his admiration for John Harrison led him to design and build the Corpus Chronophage, a three-metre high clock that is displayed in an exterior wall of his alma mater: Corpus Christi College, Cambridge. It was unveiled in 2008 by world-renowned physicist Stephen Hawking.

It was John Harrison’s grasshopper escapement that made his longcase clocks the most accurate in the world for 150 years, and his sea clocks allowed sailors to navigate using the time. Dr Taylor celebrated that horological breakthrough with the Corpus Chronophage, in which the grasshopper is externalised, enlarged and shaped like a science-fiction grasshopper which stalks along the top of the clock, releasing the huge escape wheel that encircles the face.

Dr Taylor has since created three more Chronophage clocks: the Midsummer Chronophage, the Dragon Chronophage and a private commission for a US collector.

He is perhaps best known for having created the bimetal thermostat controls inside electric kettles and other small household appliances. To date, over two billion of these thermostats have been used around the globe. He has over 400 patents to his name, making him one of the world’s most prolific inventors. Bimetal itself was invented by his hero John Harrison.

More information on the making of the Corpus Chronophage clock can be found here:

For a video of the Corpus Chronophage clock in motion see the following video:

Useful links:
http://sharpphoto.co.uk/ (Official Photographers for the Worshipful Company of Clockmakers)

About Dr John C Taylor

Dr John C Taylor OBE was born in Buxton in Derbyshire in 1936. Having spent six years living in Canada during his childhood, he returned home towards the end of the Second World War and attended King William School on the Isle of Man before studying Natural Sciences at Cambridge University.

After finishing his education he took a job at Otter Controls, founded by his father, and began working in bi-metal. His work with these controls led to Dr Taylor designing the thermostat systems that are used in almost two billion kettles and small household appliances.

Dr Taylor left Otter Controls to build his own company, Strix, which holds four Queen’s Awards. Three are for Export and one is for Innovation, granted for his 360-degree cordless kettle connector, which is used every day by almost every household and workplace in the UK.

As well as being one of the world’s most prolific inventors, Dr Taylor has also conducted a lot of research into the subject of horology. He is one of the world’s leading experts in the work of John Harrison, an early pioneer of clocks and time-keeping. This led him to design and help build the Corpus Chronophage, a three metre-high clock that is displayed in an exterior wall of the Corpus Christi College building at Cambridge University.

He has lectured alongside American writer Dava Sobel, who wrote the well-known book Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time about John Harrison.

Dr Taylor has been the recipient of many honours including, but not limited to, the following:

- Appointment as an Officer of the Order of the British Empire in the 2011 New Year honours list for his services to business and horology

- Appointment as a Fellow of the Royal Academy of Engineering for his outstanding contribution to the advancement of British engineering, innovation and commerce

- Being conferred an Honorary Doctorate from UMIST

In his spare time, Dr Taylor also has a keen interest in aviation, having been a private pilot for over sixty years. Taught by his father as a child, he has so far amassed over 5,000 hours of flying time.

Dr John C Taylor is on Twitter at https://twitter.com/DrJCTOBE.


1936 Born in Buxton, Derbyshire
1939 Moves to Canada with family
1953 First solo flight
1956 Begins study at Corpus Christi College, Cambridge
1958 Attends expedition to Spitsbergen, Svalbard
1959 Graduates from Cambridge, having studied Natural Sciences
1959 Joins his father’s company, Otter Controls
1981 Leaves Otter Controls to set up his own company, Strix
1995 Strix receives first of four Queen’s Awards
1999 Retires and leaves Strix
2001 Receives Honorary Doctorate of Engineering from UMIST
2003 Begins work on the Corpus Chronophage
2008 Taylor library opened at Corpus Christi College, Cambridge
2008 Corpus Chronophage unveiled at Taylor library
2010 Midsummer Chronophage first exhibited
2011 Awarded Officer of the Order of the British Empire (OBE) in New Year honours list for services to business and horology
2012 Awarded Fellowship by the Royal Academy of Engineering
2013 Completes the Dragon Chronophage
2014 Prototype of the solar cooker produced
2015 Exhibits the Dragon Chronophage at Design Shanghai
2015 First US commission Chronophage clock presented to collector
2015 Awarded Harrison Medal by Worshipful Company of Clockmakers
in order to raise the profile of her London-based firm Azrights, her book and the importance of intellectual property (IP) as a whole, lawyer Shireen Smith has put her faith in video.

She enlisted the help of London-based video production companyElement 26 to produce an animated film that explains how essential it is for small businesses to protect their IP.

Azrights specialises in helping owners of businesses in the digital economy to use legal frameworks to create intangible assets. When properly protected, these assets can often become more valuable than the products or services that the business sells.

Shireen Smith said, “Lots of people don’t understand the value of IP because they can’t see it or hold it. To address this, we asked Nathan Haines, Managing Director at Element 26, to produce a video to increase understanding of this vital area of the law. In the digital economy, IP is changing rapidly and small business owners need to prioritise it to avoid pitfalls.

“By educating businesspeople of the importance of IP law, the video Nathan produced encourages them to approach Azrights for advice or to read my recently launched book ‘Intellectual Property Revolution’.”

Such was the interest in ‘Intellectual Property Revolution’ that it was a bestseller in its category on Amazon before it had even been launched and continues to be so a week after the launch.

Written in plain English, it explains to business owners and brand ‘guardians’ how to successfully manage IP assets, protect brands and add value to businesses in the digital economy.

Shireen Smith adds, “The new currency in our digital economy is information, know-how, brands, systems and data. Whether people are building a brand identity, launching a new product or service worldwide, or even a start-up business, they’re also creating intellectual property.

“The value and safety of intellectual property has become more important than ever before. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.

“Once IP is on the business owners’ radar, it’s crucial for them to consult an IP lawyer in the early stages. So often, people in business commit to brand names, website URLs and costly designs before speaking to an IP specialist, only to find that their so-called assets lack value. The video that Azrights had produced will educate start-up owners before they reach this stage.”

Nathan Haines said, "We're thrilled that the video we produced has been such a success for Shireen and the team at Azrights. At Element 26, we believe every business has a special story which makes them unique. As a company we make it our mission to understand our clients’ objectives by collaborating early on in the process, which ensures that the messages to be conveyed are tailored to their specific target audience, not just any audience.

“When Shireen asked us to work with her on the production of her film, we were very excited because animation is more vibrant and colourful than the more traditional interview-led videos.

“By commissioning a film, Shireen is leading by example and has proven that she really believes in the importance of creating intellectual property. We are proud that this film will be one of the intangible assets that contributes to Azrights’ ongoing success.”

The video, which explains more about how the digital economy is changing IP, can be found on YouTube here.

Azrights website: http://azrights.com/

Azrights on You Tube: https://www.youtube.com/user/Azrights
Azrights on Twitter: https://twitter.com/Azrights
Element 26: http://elementtwentysix.com/
Intellectual Property Revolution on Amazon: http://www.amazon.co.uk/Intellectual-Property-Revolution-Suc...


Photographs available. For further information about Shireen Smith and her new book please contact Tina Fotherby on 07703 409 622 or tina@famouspublicity.com or George Murdoch on 07834 643 977 or george@famouspublicity.com at Famous Publicity.

About Shireen Smith:

Shireen qualified as a solicitor in 1985 and began to focus on IP, IT, trade marks and copyright as an in-house lawyer at Reuters in the late 80s. She has extensive practical experience of intellectual property and technology law and solid academic credentials, including a Masters in Intellectual Property law from QMW, London University. Shireen is consistently praised for the depth of her expertise and pragmatic, accessible advice.

Having developed a good grasp of the IP issues relevant to blue chip companies, she then applied that knowledge to working with start-ups and SMEs once she founded Azrights in 2005. Her company’s website is here: http://azrights.com/.

Shireen has written many articles and is also author of the bestselling book, Legally Branded, which was published in 2012. It has a text book feel about it and has been given several 5 star reviews on Amazon. It offers accessible information on IP and internet law to business owners. Shireen frequently speaks at events for entrepreneurs, branding professionals and lawyers on intellectual property, internet law, trade marks, domain names, and other brand matters.

About Nathan Haines:

Having worked in both video production and content marketing, Nathan is passionate about using video to help increase clients' visibility and meeting marketing goals.

Over the last couple of years Nathan has developed video-focused marketing solutions for businesses looking to succeed online and enjoys creating engaging stories which bring customer journeys to life. Should you have any questions about how you can be using video, give Nathan a call on 0207 628 7857 or email nathan@elementtwentysix.com

About Element 26:

Element 26 Ltd is a new kind of video production company - we believe every business has a special story which makes them unique. We make it our mission to get to understand our clients, that way we can ensure their message is tailored to their audience, not just any audience.